In recent years, with the rapid development of the global cosmetics industry and plastic beauty industry, the global beauty market has grown from 374 billion euros in 2008 to 444 billion euros in 2014. The following analysis of the beauty industry information.
In 2015, the overall scale of the life and beauty industry market returned to 300 billion yuan, marking the beginning of the recovery of the industry. According to the 2015 China Beauty and Hair Industry Development Report released by the Ministry of Commerce, from 2011 to 2015, the size of the life and beauty market reached a high of 310 billion yuan in 2012, and was subsequently subject to new restrictions on the consumption of Sankong by the State Council in July 2012. Due to the impact of regulations, the overall market size fell by 15% in 2013, and then the life and beauty industry began to gradually grow and recover in 2014 and 2015, and has now recovered to a market size of 300 billion.
The market space of the life and beauty industry in China has great potential, and it is expected to exceed one trillion in the future. In the next few years, the growth rate of China's living beauty market will continue to maintain double-digit growth. At the same time, comparing the per capita annual consumption of beauty in China and abroad, we know that the current annual per capita consumption of beauty in China is only one quarter of that in South Korea and one seventh of that in Japan and the United States. If the domestic beauty market continues to maintain double-digit growth, it is expected to quickly break through trillions. Market size.
China's current professional beauty (beauty, body, nail) market size is 173.7 billion yuan, accounting for 57% of the life beauty market size. In the process of women's continuous pursuit of beauty, the market for beauty salon plastic shaping will continue to expand. According to data from China Industry Information Network, the overall weight loss and shaping market size has grown from less than 50 billion yuan in 2010 to 90 billion yuan in 2015, with an average annual growth rate of more than 13%, and the industry is still in a period of rapid development. In 2015, China's weight loss and shaping market size was 90 billion yuan, of which 3.48 billion yuan was for weight-loss health products, 1.39 billion yuan was for surgical shaping, and 85.13 billion yuan was for sports and shaping, accounting for 4%, 2%, and 95%, respectively. In the weight loss and shaping market, surgical shaping accounts for a very small proportion. Most people choose to lose weight by consuming slimming products and sports fitness. From this we can see that the market demand for sports nutrition and weight management products is not small. We believe that with the rising awareness of being thin for beauty and a healthy body, the demand for shaping and beauty will continue to grow in the future, thereby driving the consumption of sports nutrition and weight management products.
In recent years, the operating costs of the beauty and hairdressing industry have continued to increase. Store rents, labor costs, water and electricity costs, and material prices have continued to increase. The proportion of total expenses to turnover has also continued to rise. Due to the deep integration of Internet technology with the traditional beauty and hairdressing industry, Internet technology has expanded marketing channels, optimized customer experience, and improved labor efficiency. Therefore, in the context of the general increase in the cost of the beauty and hairdressing industry, the overall profit of the industry can still maintain the momentum of rapid growth.
As competition becomes fiercer, de-homogenization has become a development strategy for many companies. Consumers are more interested in personalized and fashionable exclusive products and services, and consumers' awareness of corporate brands is constantly increasing. Advantaged companies have strengthened their brand management efforts, and the industry chain and branding trends have become increasingly prominent. In 2016, the number of chain companies in the beauty and hairdressing industry in China was 35,657, a year-on-year increase of 35,027 from 2015, an increase of 1.8%; the number of chain company stores was 172,000, a year-on-year increase of 170,428, a 1.3% increase, and the chain business turnover was 31.81 billion yuan, a year-on-year 31.53 billion yuan increased by 0.9%.
With the increasingly prosperous beauty industry, the personal care and service-oriented beauty industry has also grown rapidly. Various types of beauty, SPA and other service chain stores can be found in domestic cities, such as Siyanli and Klitina. According to statistics, as of 2016, there were 149,000 professional beauty stores in China (beauty and manicure only, excluding hairdressing units), with 767,000 employees and a turnover of 175.540 billion yuan, an increase of 20% over 2013. The growth rate is 6.3%, and the industry has ample space. The national beauty and hairdressing industry's assets were 200.21 billion yuan, a year-on-year increase of 3.7%, and the pace of industry development, transformation, and upgrading continued to accelerate.
The concentration of the chain beauty shop industry is expected to increase. At present, China ’s beauty industry, such as Siyanli, Kritina, and Beautiful Garden, has a market share of 7.5%, and only 5% of the beauty companies with more than 100 branches have a share of more than 48%. There is a lot of room for integration in the beauty industry. In the future, it is expected to increase the scale of enterprises through the integration of capital and resources, and the improvement of services. The National Development and Reform Commission plans that by 2020, the output value of the beauty industry is expected to exceed 100 billion yuan, the number of employed people will reach 30 million, and there will be more than 10 beauty industry parks. Formats are expected to continue to emerge.
With the development of medical technology, safe and fast medical and aesthetic treatments can significantly meet consumer needs, thereby attracting a large number of potential consumer groups. Similar to other industries, the rapid growth of the medical beauty industry also needs the help and promotion of financial capital. In China, with the massive influx of capital into the medical aesthetics industry, private and Chinese-foreign joint venture medical aesthetics institutions have emerged at the historic moment, thus intensifying competition in the industry. The overall market environment of the medical and aesthetic industry is expected to become more mature in the integration of a large number of institutions and develop rapidly in the future.
The future beauty and medical beauty institutions will dilute the characteristics of the hospital, more like a high-end hotel or high-end club with medical and medical beauty functions, beautiful surroundings and high-quality services. Medical cosmetology institutions must not only provide high-quality medical cosmetology and medical services to "customers", but also provide "customers" with a beautiful service environment and provide various living conveniences. "Customers" are highly satisfied. The above analysis of the beauty industry information.
